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Evolve Everyday — How Repositioning a Wellness Brand Unlocked 40% Engagement Growth and 12% New Customer Acquisition
Standing Out on a Crowded Shelf — Brand Strategy for a Curl Care Brand in India's Most Competitive Beauty Category (Confidential)
Presence — Brand Strategy for a New Luxury Perfume House Entering the US and Gulf Markets (Confidential)
Research and strategy for Up & Run's children's hydration supplement — finding the insight that reframed a supplement as fuel for the way kids already live.
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